Why Blogging can be one of the most powerful tools to promote your therapy or coaching business.
Blogging is one of the biggest marketing tools used by highly successful therapists, coaches and healers around the world. Blogging is one of the most inexpensive forms of marketing for holistic businesses.
1. Blogging is one of the greatest ways to build up deeper and connection trust with potential clients. A simple effective way to build that know, like, and trust factor. A way to help your readers know more about you, your own journey, your level of expertise, and what makes you unique.
2. Blogging is a highly effective tool for increasing traffic to your website. Static websites need traffic, blogging helps increase traffic, leads Blogging is a great way to include and maximize keywords your clients will search in the search engines for,
3. Blogging is a great tool to encourage engagement; readership, comments, and sharing on social media platforms. Quality blogs are great content to share on Twitter, Facebook, Google, LinkedIn, and with the right pins Pinterest. Effective content marketing should educate, inform, inspire, or entertain. Blogging can actually provide all four but even one of two of these elements in your blogging will help engage a bigger readership, attract more potential clients, and encourage more organic and free shares.
4. Use Blogging to build your email list. Blogs with lead magnets are a great way to grow your mailing list. Give your clients added value when they visit your site or social media page by providing valuable blogs that your ideal audience will find valuable. And Free lead magnets such as a free ebook, free tips, free video series, free hypnotherapy track encourage potential clients to hand over their email address.
5. Blogs with great content and powerful images that really capture readers’ attention are more likely to be shared and promoted virally. With proper analysis of insights on your social media platforms, you can begin to see what blogs your clients want and love.
6. Blogging is a great way to educate your clients about specific services or products you offer. Use it to educate your client about the benefits, share quotes from research studies, explain the history of your modality.
7. Blogs can help boost your income. Some bloggers get paid to share their articles. I have on many occasions been offered payment to promote a guest blog usually for a large organization just because my sites are so well ranked in google. Although this is a great way to make additional income this is something I rarely do on some of my sites because its important to me that all blogs on my sites align with my business values and fit into my niche. One way to encourage more comments and traffic to your blog is through Comment Luv which basically encourages other bloggers to comment and they can leave a link to their latest blog.
Don’t worry if you aren’t the greatest writer, you don’t need to be an expert writer to blog. I have cognitive challenges that impact my processing and writing skills. Sometimes weeks or months later when I look back at what I have written I cringe, I laugh, I sigh…hey but we’re all human and that’s what a blog is all about, sharing aspects of you.
This doesn’t affect the fact I still get many readers, comments, shares, and amazing publicity Don’t let fear get in the way, blogging is a great way to get your business, your gifts, your expertise, and your creativity flowing.
If you are a therapist, healer, coach your audience is more interested in your values, your integrity, your expertise, your story. They don’t care if you are a professional writer or professional blogger but obviously like anything it helps if you learn how to blog effectively, learn how to use effective SEO to attract more organic traffic to your website.